In the U-shaped pillow market where there are many brands, it is necessary to be unique if you want to survive in the cracks. With the rise of many U-shaped pillow brands, the U-shaped pillow market has become extremely competitive. The intensification of industry reshuffle, the increasingly serious phenomenon of product homogeneity, and the strengthening of the awareness of differentiation strategy may change the existing dilemma of enterprises.
In today’s U-shaped pillow market, although the low-end U-shaped pillow market still has a lot of volume, the needs of consumers are different from the past. With the improvement of residents’ economic level and the current consumer market tends to be young consumers, their needs pay more attention to quality and grade than the previous generation. High-end U-shaped pillows have been enthusiastically sought after due to their good quality and differentiated products. In interviews with some consumers, many people said that they are more willing to pay attention to U-shaped products than to spend less money on lower-quality products. The brand and quality of pillow products.
With the improvement of the overall economic situation and the pursuit of quality of life, people are paying more and more attention to service. Through investigations in the stores, it was found that the high-end U-shaped pillow stores with beautiful appearance and high price crowded a lot of consumers. After approaching, it is not difficult to find that the stores of these high-end brands are not only well-furnished, but also humanized services are more worthy of attention.
