With the rapid development of the Internet, emerging e-commerce has increasingly become one of many traditional sales channels. For the memory pillow industry, the introduction of Internet thinking and the development of e-commerce have become inevitable. However, compared with emerging Internet companies, Due to the lack of Internet thinking and the immaturity of the industry for memory pillow manufacturers, the road to the Internet is relatively rugged. Then, before the transformation, what do memory pillow manufacturers need to do?
Improving the added value of products is undoubtedly the first factor that memory pillow manufacturers should consider when facing competition. The added value of memory pillow products includes technical content and artistic content. The enhancement of technical content is mainly in the production and processing links of memory pillows, the improvement of the level of processing equipment and processing techniques, and the efficient use of new materials. Compared with the technical content, the improvement of artistic content is mainly reflected in the use of human resources. Improve product design level. The design of memory pillows in my country has always been a bottleneck in the development of the industry. It is not possible to blindly “follow the trend”, and it is necessary to improve the ability of design innovation. Following the trend eventually leads to homogeneous competition in the market and consumer fatigue.
Only when the products are sold can the capital be operated and the long-term development of the enterprise can be maintained. De-capacity has become a problem that memory pillow manufacturers must face, expanding sales channels and combining multiple marketing methods. The Internet has become an indispensable part of people’s lives today, and online shopping has almost spread across all age groups.
The personalized needs of memory pillows have become the trend of consumption. According to the individual needs of consumers, custom-made memory pillows are born. Looking at the past, custom-made memory pillows have developed into whole-house customization, according to consumers’ house structure, their own needs, Personally prefer styles and styles for free design and matching.
