Compared with a relatively mature industry, in terms of marketing, the overall marketing level of the memory pillow industry still has a lot of room for improvement. The low level of marketing in the memory pillow industry is related to industry concentration. The memory pillow industry is an industry that is difficult to operate on a large scale. But nowadays, due to the popularity of customized memory pillows, the level of scale is actually going backwards.
But even in this industry that is difficult to operate on a large scale, branding is still the kingly way of sales and the only way to get out of trouble. Unfortunately, many players in this industry do not recognize this universal truth. They always use the personality of the memory pillow industry to deny the commonality, which makes the overall operating level of the memory pillow industry always fluctuating.
It is harder to make the brand have the reputation of self-propagation in the market: quality, design level, design style, brand status in society, after-sales service, price uniformity, appropriate price positioning, sales The environment, the quality of the sales staff, and the establishment and maintenance of the public relations image, there must be no mistakes or shortcomings in every link.
Whether the brand can give consumers a sense of security and honor is the most critical element of whether the memory pillow can sell well. At least in the current China, consumers are not short of money at all, and the market is not short of demand, but consumers need a reason: Why should I buy your memory pillow? The most important thing is that I can think of your brand without hesitation. Your brand is a brand that can satisfy all my careful thoughts. Consumers also don’t want to be distracted by the dazzling array of memory pillows in the store. Consumers are lazy and simple.
Has the brand operation of memory pillow manufacturers reached the realm of giving consumers a sense of security and honor? Is your brand the “it” that at least some consumers choose without even thinking about it?
